Equality Equation

Equality Equation operates as a social justice innovation lab, pooling together the brightest minds in art, media, and activism. This is done by building the most effective, dynamic and innovative digital campaigns and movements, which ultimately create seismic social and cultural change. The Ask: Create social copy that for EE's clients #cut50 and #VoteProChoice that is in line with their current messaging. Strategy: Create compelling copy that informs the audience + encourages a call to action. The tone of the copy varies; sometimes urgent, simple and straight forward, other times a philosophical tone, to creatively get the right messaging across. Details: Copywriting and Strategy