Ad material for #MyShadeMyStory. For promotional purposes, we placed ads in select NYC subways in addition to the official Fenty website for maximum exposure towards social campaign. Users are encouraged to use Fenty Pro Filt'r foundation whether Liquid Matte or Powder to Share their Story.
NYC Subway Advertisements.
Next we took submissions from all over IG and featured some of them on our IG.
We lastly turned our #MyShadeMyStory into a full 30 minute segment, with large screens featuring women's stories from around the world.
And the press could NOT stop talking about our NYFW x Fenty fashion show.
The Press
The Press
Could NOT
Could NOT
Stop Talking.
Stop Talking.
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