The Ask: Come up with a non-traditional approach to launching the new Tesla Cybertruck. Want to show both the car capabilities and that Tesla cares about doing something good for the earth.
Challenge: Tesla has been successful without traditional advertising and for this release they want to get their audience excited about the Cybertruck's release.
Insights: Many think that the future of cars are ones that exist in the sky, but they can exist on the ground and change how can change how you live.
Idea and Strategy: To get consumer excited about the Tesla Cybertruck released we created a Virtual Reality Simulation that people can experience online due to COVID. The Cybertruck Simulation features to experiences that potential customers can enjoy and spark excitement about the release of the Cybertruck and all of its features. For demonstration purposes we decided to show Dangerous Durability.
Opening screen for our the Cybertruck Simulation experience.
Users will choose their experience. "Dangerous Durability" will test the vehicles durability, while being presented with dangerous on road obstacles.
Users in this experience will have the option to choose their difficulty. The level of difficulty will test how the users can control the vehicles capabilities.
This experience of the Cybertruck Simulation will have many obstacles such as rocky objects, different terrains, and even weather. Warning signs will appear when obstacles are close by. The higher level of difficulty in this simulation, the quicker the object will pop up after the warning, leaving you less time to react. Users will be able to test how long they are able to make the Tesla Cybertruck through the Durability experience.
The ending screen for the simulation which leads users to the Cybertruck official site where they can learn more about the Truck. This is what will increase curiosity and consideration as well as drive sales.