The Ask: Get Joe Biden to take decisive action on climate change in the first 100 days of his presidency.
Considerations: The messaging is directed at Joe Biden, his staffers and all of DC. The messaging is coming from young progressives such as the Sunrise Movement, who have strongly influenced Biden to take a more aggressive stance on climate change.
Idea and Strategy: We did a creative approach on traditional radio and create "WKR Sunset Radio" segment for millennials that can call in and voice their opinions about Climate Change and their environment. Sunset Radio was to be streamed lived in all US markets/locations. The purpose of this was to raise awareness, create change by having open and honest conversations about the environment. By having callers give examples of how climate change is effecting them it will educate and inform other radio listeners. The host J Daniels had our listeners and callers text a 5 digit number which will be forward to the Joe Biden office to request their desired changes to be made.