Get Joe Biden to take decisive action on climate change in the first 100 days of his presidency. The messaging is directed at Joe Biden, his staffers, and the general public. It'll be coming from the Sunrise Movement.
The problem is that Climate Change isn't ranked high on Biden's to-do-list, as COVID-19 is a top priority. Our Goal: raise awareness to get the Biden administration's attention, so climate change is a top priority.
"Climate change action is thought of as just an urgent initiative, but it can also be innovative and informative."
Climate change initiatives have always had an urgent and "end-of-the earth" type of tone to all it's messaging, as well as it's advertisements. We often don't see innovative advertising that educates and truly resonates with the public.
Transform traditional climate change initiatives into something more innovative and influential. This initiative will be created through the Sunrise Movement, a political organization that advocates for climate change. A part of the transformation will involve media as it's the most common form of advertising.
Use media to reach the masses and produce a full, interactive online radio show. (WKR Sunset Radio) This radio show is created by the Sunrise Movement and encourages young people to call in voice their opinions about climate change and the effects they may have experienced in their surroundings. We chose online radio has because it would effective in reaching people and it would be an outlet where the audience could stay engaged with the program.