The Ask: Get Joe Biden to take decisive action on climate change in the first 100 days of his presidency.
Considerations: The messaging is directed at Joe Biden, his staffers and all of DC. The messaging is coming from young progressives such as the Sunrise Movement, who have strongly influenced Biden to take a more aggressive stance on climate change.
Idea and Strategy: We did a creative approach on traditional radio and create "WKR Sunset Radio" segment for millennials that can call in and voice their opinions about Climate Change and their environment. Sunset Radio was streamed on SiriusXM radio and also available on Spotify. We wanted to have a major radio/media push for purpose of raising awareness. and create change by having open and honest conversations about the environment. By having callers give examples of how climate change is effecting them it will educate and inform other radio listeners. The host J Daniels had our listeners and callers text a 5 digit number which will be forward to the Joe Biden office to request their desired changes to be made.
Details: Strategy, Copywriting, Creative Direction.
Credits: Strategy, Creative/Copy Direction: Jonathan Daniel
Here's our intro, where we gave the listeners an overview of how our radio show would go.
Next, we did a segment where users could call in and voice their opinion on climate change. Callers weighed in about a variety of things concerning climate, the odd weather changes, increasing sea levels, and the need for more renewable energy sources.
Lastly, we had all listeners text "keyword" "CHANGE" to 62065. What this does is it gets sent straight to the BIDEN Administration. Doing this will push his Administration to create laws and policies that will improve the state of our environment and our future.
That message we promoted made it's way to the press.
In the end, we creatively shook things up & it's safe to say Biden GOT the message as well.