The Ask: Come up with an innovative way to get Millennials interested in Tic Tac's new product, Tic Tac Mixers.
Insights: Tic Tac has been known to appeal to older audiences with small sized mint candy. The issue has been getting the product to appeal to younger audiences and creating something that can engage with.
Strategy: We did a deep look into our consumer insights to create the Tic Tac x Coachella Experience: an OOH integration with our product and the music festival.
Print ad for Tic Tac Mixers.
Tic Tac x Snaptivation Experience. This experience includes a special face-changing interactive filter.
Promo ad flyer #1 for TIC TAC x Coachella Day Experience.
Promo ad flyer #2 for TIC TAC x Coachella Night Experience.
*Description and Map layout for TIC TAC tents experience.*
With this unique Tic Tac x Coachella Experience:
We will spark excitement, we will get them to celebrate, we will make "little change" exciting.